The Countdown to Red Shoe Run is On..

RSR $50 DayOn Friday, December 2nd, join us as we celebrate 50 days until Red Shoe Run! We want YOU to know YOU can truly make a difference for the families who call the Ronald McDonald House “home.”

We have deemed December 2nd, “$50 Day” — Okay, we admit, it’s not an official holiday, but we’re working on it. 😉

On this day, challenge yourself and your team members to raise $50 in 24 hours for RMHC Alabama!

Guess what? If each of the current 175+ Red Shoe Run participants takes part in $50 Day, we have the opportunity to raise over $8,700 for Ronald McDonald House Charities of Alabama in one day! How cool is that? That amount can cover almost 92 nights for a family staying at the House. That is over 3 months! THAT IS HUGE!

Would you believe us if we said we haven’t even gotten to the most exciting part yet?? It’s true …

Amazon EchoParticipate in our $50 Day and you have the chance to be entered into TWO amazing giveaways.

The TOP fundraiser on December 2nd, will win a NEW Amazon Echo.

Don’t know if you can be the TOP fundraiser? Don’t worry, each participant that raises $50 will be entered into a drawing for an Amazon Prime Membership (or a $100 Amazon Gift Card)!

Okay, now you want to know how to be that Top Fundraiser, don’t ya?

Here’s some tips:

  1. Share your personal fundraising link on Facebook, Twitter, Instagram and send it out via email.
  2. Challenge your friends, family, co-workers and clients to help you reach the top!
  3. Use the $50 Day image (download here) to spark interest.
  4. Use our team ambassadors (here) and our family stories (here) to share why you are raising money.
  5. THANK everyone that donates – tag them on social media, send a hand-written thank you note, let them know they’re appreciated (because they are!).

Get Creative! Of course, tag us on social media and use #RSR17 & #RMHCA!


Questions, comments, concerns? Email our Special Events Coordinator, Katie at

Haven’t joined in the Red Shoe Run fun yet? $50 Day is a great day for that too! Start your own team, join a team already in place, or register as an individual and get to fundraising! Go to to register.

*New: Want to sign up as a ‘Snoozer’ and don’t live in Birmingham? We have an option for you to add on to your registration and we will ship you your t-shirt. 🙂