Internship Purpose:

The Marketing Intern will work with the Marketing and Communications Director and marketing team to assist in implementing the marketing plan. The plan includes social media strategy, developing awareness of Ronald McDonald House Charities of Alabama (RMHCA), generating website traffic, coordinating the promotion of community fundraisers and encouraging donations. This is an excellent opportunity for a highly organized and motivated individual to develop skills in nonprofit marketing and fundraising.


The ideal candidate for the position should be currently enrolled in a college/university and working towards the completion of a degree in the area of marketing or public relations. Having some volunteer experience with Ronald McDonald House Charities or with children and families is a plus.

The ideal candidate must also:

  • Be dependable and able to work with minimal supervision.
  • Be responsible, flexible, hard‐working, ethical, and committed to the mission of RMHCA
  • Possess a high level of organizational skills and be detail oriented
  • Be skilled at a variety of computer skills, e.g., Microsoft Word, Excel, PowerPoint, InDesign, Social Media
  • Be able to operate standard office equipment (fax, photocopier, etc.)
  • Be able to juggle multiple tasks
  • Possess an interest in a nonprofit career ‐particularly marketing and fundraising
  • Consent to a background check and have a current driver’s license and clean driving record

Essential Functions:

  • Work in a positive, nurturing manner with volunteers, community groups, donors, and support staff
  • Complete accurate donor forms for all in-kind donations that come in while on-duty
  • Ensure proper accounting procedures are followed
  • Answer phones and respond to phone requests
  • Researching and soliciting in-kind donations, especially items for event auctions.
  • Executing community fundraisers to help reach income goals
  • Assisting with blog post, and other social media posting
  • Researching current trends, best practice and emerging technologies in the social media and digital space to help with fundraising goals
  • Tracking and evaluating all marketing efforts
  • Working with the Marketing Committee to implement marketing strategies


This is not an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the position. While this is intended to be an accurate reflection of the current position, management reserves the right to revise the position or to require that other or different tasks be performed when circumstances change (i.e. emergencies, changes in personnel, workload, or technological developments.)

Physical Demands:

  • Sits at desk up to 60% of the day
  • Near visual acuity essential for reading
  • Talking and hearing essential for communication
  • Able to lift and transport up to 50 pounds
  • Physically able to climb stairs and perform small maintenance tasks as needed

Note: This is an unpaid position.